Where this goes next

Next week works the two habits that decide whether AI-assisted writing holds up: provenance (where AI answers actually come from, and how to verify them at speed) and audience specificity (the way AI flattens audiences to a composite reader who does not exist, and how to put specificity back). These map to two of the nine constructs you met today: trust and transparency, and personalisation. Each remaining week goes deeper into one or two constructs. By Week 6, your AI Playbook covers all nine.

• Week 2Writing with AI. Trust and transparency, personalisation. You produce a brand voice brief and a starter prompt library.
• Week 3Canonical to channels. Multi-platform content, storytelling. You produce a content map.
• Week 4Workflow and governance. Integrated planning, continuous review. You produce a workflow map.
• Week 5Distribution and audience care. Targeted distribution, strategic repetition, social factors. You produce an intelligence routine.
• Week 6Your AI Playbook. All nine constructs woven into one document you can stand behind.