Free - Self-paced - No account needed

Two courses. One framework.

I built these as paid courses. They're now free. A six-week starting point for teams using AI in their communications, and a fourteen-week deep run for the person leading that work. Both are built on the AI Impact Communications Model from my doctoral research.

The first unit of each course is open. Your email unlocks the rest, once, and that's the whole exchange.

Unlock everything

AI Impact Essentials

Six weeks · for the team

N°01 AI in Comms Start
N°02 Writing with AI Unlock
N°03 Canonical to channels Unlock
N°04 Workflow and governance Unlock
N°05 Distribution and audience care Unlock
N°06 Your AI Playbook Unlock

AI Impact Intensive

Fourteen weeks · for the lead

N°01 Before Week 1 A fourteen-week professional course in AI-enabled communication Start
N°02 Week 1 Most teams have AI active. Few have governance. Unlock
N°03 Week 2 From audit to plan: the discovery becomes a definition Unlock
N°04 Week 3 From a defined service to a defensible one Unlock
N°05 Week 4 From three foundation artefacts to a working map Unlock
N°06 Week 5 The analytic lens between architecture and construct depth Unlock
N°07 Week 6 Trust and Transparency goes first because it cuts most widely Unlock
N°08 Week 7 The cost of generating channel variants has dropped to zero. The cost of meaning drift across them has risen sharply. Unlock
N°09 Week 8 Personalisation is the AI capability most likely to be misused. Unlock
N°10 Week 9 The operational hinge between governance and reach. Unlock
N°11 Week 10 The construct most often misunderstood in commercial practice. Unlock
N°12 Week 11 Measurement is what converts a design into a practice. Unlock
N°13 Week 12 Choose the tools, do not inherit them Unlock
N°14 Week 13 The backbone that holds the service together Unlock
N°15 Week 14 Integration, not invention Unlock

The practice behind the courses

I'm Sam Weingott. I work with organisations on strategic communications, change and transformation, and these courses come from my doctorate in AI Impact Communications. If your organisation needs hands-on help, that's what the consulting practice is for.